(Other psychologists say we can wind up making worse decisions in general when we've got too many options.) Mandy Ginsberg, the CEO of Match Group North America, who oversees Match, Plenty of Fish, and OKCupid, alluded to something similar when she said online dating isn't a panacea.
She previously told Business Insider that she still hears about "ability to have chemistry, or someone not being sure about their intent, or going out on endless first dates and nothing ever clicking." The funny-but-sad thing about online dating is that, while it gives you more options and presumably boosts your chances of meeting someone, you may worse off than that guy or girl living in 1975.
That's because instead of going on one blah date, you've gone on 27.
Finkel wrote: "[S]uperficiality is actually Tinder's greatest asset.
And all of that begins with a quick and dirty assessment of rapport and chemistry that occurs when people first meet face to face." To be sure, Finkel acknowledges downsides to having so many date options.
In the 2012 review, Finkel and his colleagues used the term "choice overload" to describe what happens when people wind up making worse romantic choices when they've got more of a selection.
Then they set the students loose in a speed-dating session to see if they could predict who would like who.
As it turns out, the researchers could predict nothing.