But here’s the thing: When Ok Cupid scrubbed the data, it found that political affiliation didn’t tip the scales on compatibility.
People didn’t really care if you were a Republican or a Communist.
I hadn’t been on Tinder for long before I realized something was wrong: Hardly anyone was reciprocating my interest. None of my close friends, many of whom relied exclusively on the dating app to meet singles, seemed to be encountering this problem. Was there a grammatical error in my personal statement? What they found was that users placed a premium on members of their own race.
In 2009, Ok Trends, the research arm of the dating website Ok Cupid, parsed user data to determine racial preferences in online dating.
They apply to elitists just as well as they apply to blue-collar workers—bearded or beardless.
According to a 2015 study out of France, after 2006, niche dating sites began specifically pushing endogamy.
The most selective of all, Raya, is invite-only—you basically have to be a celebrity with a sizable Instagram following to be asked. Apps now exist for pairing people based on the right astrological sign (Align), an affinity for sci-fi (Trek Passions), similar eating habits (Veggiemate), and a love of weed (My420Mate).
The site also combed through its data on successful matches, looking for the questions that best predicted which two profiles would couple up.Dating basically became six degrees of Facebook, and it only got narrower and more exclusive from there.The League is just one of a gaggle of services that appeal to the better-heeled crowd; there’s also Sparkology, the Dating Lounge, and Luxy (“Tinder, minus the poor people”—no joke).“In love,” the researchers wrote, “people have long looked for their other half; now it seems that we are rather looking for our double, as if reflected in a mirror.” This is not cute.At best, it’s narcissism; at worst, it’s a kind of social inbreeding that, in the case of the most exclusive apps, begins to look suspiciously like eugenics.